Friday 03 February 2017
Attendances of up to 250,000 are expected at the Glasgow 2018 European Championships – an exciting new multi-sport event that brings together some of Europe’s leading sporting competitions – it has been revealed.
The news comes as industry leaders Ticketmaster UK Ltd was approved as Lead Ticketing Agent for the Glasgow 2018 European Championships, subject to completion of formal procurement procedures.
To be staged every four years the European Championships will combine the existing European Championships of Athletics, Aquatics, Cycling, Gymnastics, Rowing and Triathlon and a new team Golf event. The first edition will be held in the summer of 2018 in a unique sporting partnership between Host Cities Glasgow and Berlin.
And organisers have confirmed that Glasgow 2018, which will also include free events such as the Road Race, are expected to be in the region of 250,000 – making it one of the biggest sporting events ever staged in Scotland. Registration for priority access to tickets is available at glasgow2018.com for a limited period of time.
Subject to the completion of formal procurement procedures Ticketmaster will deliver a full end to end ticketing service, handling operational ticket sales including management of central inventory, receipt and fulfilment of orders, operation of telephone and retail outlets, internet sales, equipment and staff for retail and venue sales.
Tickets will go on sale this summer with Glasgow 2018 committed to ensuring that pricing models across all sports are inclusive and accessible. Ticketmaster will deliver up to 85% of the total ticket sales for Glasgow 2018 with an estimated overall total sales value of £2,900,000.
Glasgow 2018 has also confirmed that it will not enter the secondary market regarding ticket resale. As Lead Ticketing Agent, Ticketmaster will work with Glasgow 2018 to devise a policy to accommodate ticket exchange.
As part of the tender process Ticketmaster has advised they will look to recruit up to four new entrants via community benefits to work in their ticket selling box offices for Glasgow 2018. They will also contribute £5,000 to support community initiatives within the city. This could be in the form of subsiding tickets for school children, free tickets or grant funding to continue engagement post 2018.
Glasgow 2018 Championships Director, Colin Hartley, said: “Ticketmaster bring an extensive range of experience in the sports and entertainment industries, having worked on some of the world’s biggest events. That experience will be vital as we prepare to put tickets on sale this summer.
“Glasgow 2018 will be a new highlight on the global sporting calendar building on the undoubted success of Scotland’s international events programme in recent years. Athletes and spectators from across Europe will bring the city alive during what will be a sensational celebration of sport and we look forward to welcoming them to venues across Glasgow and Scotland.”
Andrew Parsons, Managing Director, Ticketmaster UK, said: "We look forward to providing the very best ticketing solutions, along with our unrivalled reach and distribution to the Glasgow 2018 European Championships. Together we will work to cement Glasgow 2018's position on the UK's sporting map."
As part of the inaugural European Championships in 2018 around 3,025 athletes will visit Scotland for six events (Aquatics, Cycling, Golf, Gymnastics, Rowing and Triathlon) while a further 1,500 athletes will compete in Berlin as part of the European Athletics Championships. The event will build on Glasgow and Scotland’s track record of hosting major international events including the 2014 Commonwealth Games, 2014 Ryder Cup and 2015 World Gymnastics Championships.
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